Gearing Up for JPM Healthcare 2025: Insights, Tips, and What to Expect

The annual JP Morgan Healthcare Conference is just around the corner, and as the health and life science sectors converge in San Francisco, attendees are preparing to make the most of one of the industry’s most influential events. Spectrum Science will be on the ground alongside our clients, networking, and supporting impactful storytelling. Our executive team shares insights on navigating the conference, maximizing connections, and ensuring your time at JPM drives meaningful outcomes. 

Strategies for Standing Out 

Bryan Blatstein, EVP of Media: 

“In a crowded, ever-evolving media landscape, it’s crucial to position your story in a way that resonates with specific journalists and their outlets. Be selective with your angles—focus on data-driven stories, deals coming out of JPM, or groundbreaking innovations for ‘25. But remember, journalists at JPM are juggling multiple meetings; concise, impactful pitches could make a lasting impression.” 

Tip: Prepare media materials ahead of time and make sure you’re prepared to either offer insight into something coming out of JPM, or a perspective unique to the industry.  This can increase the chances of earned media coverage amidst the busy conference schedule. 

Messaging Consistency Across All Touchpoints 

Michelle Gross, President, Comms 

“In the flurry of the conference, it’s easy for messages to get diluted or off-track. Consistency is key to building trust and clarity around your brand’s reasons to believe in the near term. Every interaction—from a business card exchange to a panel discussion—should reinforce your core narrative.” 

Tip: Before JPM, align your core messages across all channels: social media, website, press releases, and presentation materials. Develop 3-5 key messages that all attending team members can use to ensure consistency across every interaction. 

Use Multimedia to Enhance Your Message 

Modesto Rodriguez, Chief Creative Officer, Comms: 

“At a conference like JPM, a well-crafted visual can elevate your story and grab attention. Whether it’s data visualization, infographics, or compelling video clips, visuals help simplify complex ideas and make them memorable.” 

Tip: Invest in high-quality visuals, including infographics, short videos, and branded images, to accompany your key messages. Ensure your presentation deck is uncluttered – keep it clear and concise. 

Crafting a Narrative That Sticks 

Liz Bryan, EVP, Biotech: 

“Invest time in storytelling—it’s not just about what your data says, but how you say it. Investors at JPM want to understand the details and points of progress, but also how your work meets an unmet need and could drive true value. Wrapping your data, announcements and news in concise, meaningful context will help your team shine during your presentation and in follow-up conversations.” 

Tip: Consider rehearsing your main points as if explaining them to a non-expert. A clear, engaging narrative with real-world implications and an eye toward the “so what” is more memorable than jargon-heavy presentations. 

Showcase Your Brand in Action 

Allison Gnaegy, SVP of Social Media 

“Social media is a powerful tool for broadening your brand’s reach beyond the conference. Real-time posts, snapshots, and quick insights show your audience you’re engaged and leading in the conversation.” 

Tip: Appoint someone on your team to manage real-time social media during JPM. Use the hashtags #JPM25 and/or #JPM2025, share highlights, and tag industry partners to amplify visibility. Engaging with attendees and posting behind-the-scenes moments can increase your brand’s exposure and relatability. Don’t forget to encourage team members to re-share content to help expand your reach! 

Sometimes, the Best Connections Are Unplanned 

Lisa Rodriguez, President, Spectrum Seismic Collaborative: 

“JPM is as much about chance encounters as it is about planned meetings. Last year, I made one of my best connections while waiting in (a very long) line for coffee at Bluestone Lane. You never know who might be standing right next to you, so look up from your phone and introduce yourself.” 

Tip: Prepare your team with the company’s elevator pitch. Highlight the compelling reasons to believe that showcase your impact, whether it’s transformative data, a patient-centric approach, or your competitive edge. A succinct and thoughtful message can leave a lasting impression even in brief encounters. 

Prioritize Your Time to Maximize Impact 

Melissa Laverty, EVP, Emerging Innovation: 

“At JPM, there’s no shortage of meetings, presentations, and networking opportunities vying for your attention. Success comes from knowing how to focus your time on what matters most—making an impact and communicating your value proposition effectively.” 

Tip: Be strategic about how your team uses its time. Split up for key meetings to cover more ground, and don’t hesitate to schedule follow-ups virtually after the conference. JPM is about starting conversations and building connections; deal-making and final decisions can happen later. Keep the spotlight on delivering your message clearly and making your presence felt. 

The Real Work Begins After JPM 

Kelly Cacioppo, EVP, Pharma:
“JPM is where the healthcare and pharma industries come together to share groundbreaking ideas, explore new partnerships, and define the future of medicine. But the real purpose of the conference isn’t just about being there — it’s about what you do with the connections and insights you gain. Following up thoughtfully and delivering real value is how we turn conversations into meaningful collaborations that advance healthcare.” 

Tip: Prepare a follow-up strategy well before the conference begins. Designate team members to track key conversations and take detailed notes during meetings. Post-JPM, schedule time to reach out to each contact with personalized messages that reference specific points from your discussions. Send a well-crafted recap email highlighting your conference takeaways and include relevant content such as industry insights, reports, or case studies to demonstrate value. Thoughtful, proactive follow-up ensures your conference efforts translate into actionable outcomes. 

As you prepare for JPM, impactful storytelling and strategic messaging are essential to stand out. At Spectrum Science, we combine scientific expertise with creative ingenuity to craft narratives that elevate brands, shift perceptions, and inspire action. 

Our clients trust us because we understand their challenges and work as partners to deliver meaningful results. Whether you need to refine your messaging, develop compelling presentations, or plan media outreach, we’re here to help you get ready for JPM—and beyond. 

If you’re looking for support to make the most of your JPM experience, let’s connect before the conference. Together, we’ll ensure your story makes an impact.