Holiday Clinical Trial Campaigns: To Pause or Push Forward?

Are clinical trial ads effective during the holidays, or should outreach take a break? Continuum Clinical, a Spectrum Science company, analyzed 27 campaigns, using their MERIS Total Engagement Solutions tool, to uncover the truth. While competition for attention increases, engagement holds strong, and holiday referrals often outperform expectations. Whether it’s “me time” during slower days or family moments prompting action, data shows the holidays are not the time to hit pause on patient recruitment.

Discover why outreach during the holidays can actually boost enrollment by reading their findings here.