Spectrum Science Wins Silver at the 2025 PM360 Pharma Choice Awards

Spectrum Science’s “Taking Care of Your Mental Elf” campaign has won the Silver Award in the Self Promotion/Corporate Campaign category at the 2025 PM360 Pharma Choice Awards. This prestigious recognition celebrates our innovative approach to addressing mental health during the holiday season through our beloved character, Mental Elf. 

The “Taking Care of Your Mental Elf” campaign was designed to infuse humor and practical advice into the often-stressful holiday period. Mental Elf, the star of our 2023 multichannel holiday campaign, aimed to bring smiles and provide tips, tricks and a few laughs to help people manage holiday stress. From the stress of gift-giving to the pressures of family gatherings, Mental Elf was there to offer support and lighten the mood for even the most Grinch-like among us. 

The PM360 Pharma Choice Awards are unique in that they allow the experts within the healthcare and life sciences industry to select the winners. These awards recognize the most exceptional creatives of the year, chosen by the very people who understand the industry inside and out. The votes are cast by professionals who spend their careers perfecting the art of communication in the life sciences, ensuring that the most deserving campaigns receive recognition. 

We are incredibly proud to be recognized by our peers and to be a part of the 15th Annual PM360 Pharma Choice Awards. This accolade underscores our commitment to creative excellence and our dedication to making a positive impact in the healthcare industry. 

To read the full writeup on our award-winning campaign and learn more about the other outstanding winners, please visit the PM360 Pharma Choice Awards website.