CONNECTING HUMANKIND TO ITS BEST HEALTHLIFE

Whether we're defining fundamental brand characteristics or embarking on a large-scale, multichannel campaign or launch, our team creates meaningful brand experiences big and small that are accessible, immersive and likely to create behavioral change. Our award-winning creative team, paired with our experienced brand and engagement strategists, understands not only how to build a unique and consistent brand, but also how to deploy impactful content and activation strategies that move target audiences closer to deep engagement and, ultimately, meaningful KPIs.

Spectrum has experience working with some of the largest biopharma companies around the globe​ that have deep, diverse pipelines and multiple commercially marketed products and are publicly traded. Our interwoven approach ensures the right teams are built to address pharma clients’ biggest challenges, both within the U.S. and globally—from supporting corporate communications to marketing groundbreaking products and innovations to driving broad disease state awareness.

At Spectrum, we support biotechnology companies that research, develop and commercialize treatments, ranging from emerging to established. With a deep understanding of both the needs and resources in the biotech space, our teams are designed to pair unmatched expertise with nimble agility. We pride ourselves on providing strategic support to a company's senior-most leaders, pivoting as needed and moving quickly to assist in overall business needs.

In today’s landscape, emerging companies require end-to-end, global capabilities to reach their hypergrowth goals—Spectrum is the perfect place to make that happen. The Spectrum Seismic Collaborative expands Spectrum’s capabilities to deliver at all points of a company’s life cycle, specializing in supporting early-stage health tech and biotech companies. This offering strengthens our connection to clients who are growing, expanding and advancing innovation, both in the U.S. and globally.

The conscious (and curious) consumer mindset has grown among the general public​. Today’s consumers want the proof points behind their everyday purchases to ensure the products they choose are not only effective but are also safe and match their personal values. At Spectrum, we guide our consumer brands ​to deliver impactful and credible communications​ by breaking down the science and building trust and understanding to drive demand among target audiences​. With the support of in-house PhDs, our teams strategically work alongside consumer brands to understand the important relationships between HCPs and their patients and how both groups can benefit from a brand’s offerings and the rigorous science behind it.

Spectrum supports clients that develop products and services at the intersection of science and technology that are enabling transformational improvements in the accessibility, affordability, quality and simplicity of healthcare. Our job is to guide health technology brands to deliver impactful, responsible communications by explaining the need for the technology and highlighting the realistic progress that can be made to enhance life and humanity amidst the innovation.

Patients are the heart of healthcare and our clients’ business. They are the experts on living with their illnesses and know what’s needed to enhance their lives. At Spectrum, we empower the patient. We work to illuminate their experiences across therapeutic areas and create comprehensive strategies for our clients to collaborate with patients and advocacy organizations—delivering benefits to all stakeholders involved. Through ensuring the patient voice is authentically and appropriately represented, we can cocreate campaigns, content and programs that are unique, compliant and effective.

A strategic and sound communications approach is key to building awareness, establishing credibility and increasing engagement with target audiences. Brand, corporate and internal communications have been core to Spectrum’s business since its founding in 1996. Today, Spectrum’s bench of experts carries decades of experience navigating the complexities of pharmaceutical and healthcare communications across earned and social media, message strategy and development, issues management and more.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean auctor ligula sed dui ultrices vehicula. Mauris in volutpat neque. Vestibulum fermentum mauris at lacinia malesuada. Sed elit ante, dignissim quis dignissim at, luctus at ipsum. Aliquam efficitur ex eu facilisis scelerisque. Mauris lectus felis, feugiat eu arcu vitae, consectetur aliquam magna. Interdum et malesuada fames ac ante ipsum primis in faucibus.The Conscious (and Curious) Consumer mindset has grown among the general public. It’s no longer enough to simply say a product is “safe” or “recommended”—today’s consumers want the proof points behind their purchases to ensure the products they choose everyday are not only efficacious, but are safe and also match their own personal values. At Spectrum, we guide our consumer brands to deliver impactful and responsible communications by breaking down the science, building trust and understanding, driving demand among target audiences. #11

More trial, less error. Spectrum is the premier, full-service partner with a synergistic approach to patient recruitment that benefits every stakeholder along the clinical trial continuum. Our team of clinical trial recruitment experts has supported every phase of clinical trials, working across a variety of diseases and indications in more than 40 countries. Our proprietary software solution, TrialBlazer, is designed to optimize the participant, site and sponsor experience and accelerate clinical trial enrollment while providing holistic performance data all the way down the funnel, from outreach to study completion.

Spectrum serves up the strategy when it comes to medical communications. Fueled by serious scientific expertise, we take a truly integrated approach to bring scientific discovery forward and advance clinical practice and benefits for patients. Too often agencies are brought in on a project-by-project basis for medical communications needs. We are structured to be a close partner throughout the process, collaborating with clients from overarching medical strategy and message development to content creation and omnichannel tactical activation.

Purpose is in our proteins. Organizations without a clear purpose plan are behind, which has led to an influx in companies implementing new social impact programs and feeling overwhelmed with where to start with their corporate social responsibility (CSR) and environmental, social, governance (ESG) frameworks. Spectrum’s Social Impact Knowledge Center helps clients develop and sustain authentic, strategic and purpose-centric programs that drive value across all stakeholder groups.

The human attention span is only eight seconds…and dropping. So, how do we ensure content is resonating with our audiences? The answer is simple: storytelling. Storytelling is the science of sustained attention. Great stories release a rush of chemicals in the brain: Oxytocin helps us plug into our audience, while cortisol creates ongoing engagement and dopamine generates emotion, inspiring our audience to take action or change behavior. At Spectrum, we bring a little bit of Hollywood to healthcare. We apply the science of storytelling to transform corporate and brand communications into compelling narratives that drive meaningful action. Together, we can engage your audiences and tell your greatest stories not yet told.

Data-driven, performance-proven. Spectrum utilizes paid media to grab targeted attention, harness it into brand experiences and exceed business goals. Through a multifaceted intermedia planning process, we create a connected media experience across the key inflection points in an audience’s journey to match the right media channels, tactics and partners to client budget and goals. Our expert in-house media planners, optimizers and ad tech specialists ensure that every advertising dollar spent is maximized. Fueled by Galileo6, our proprietary insights and optimization engine, we put the power of audience research, AI and advanced analytics in your hands to empower every facet of the paid media process—from discovery and planning to activation and measurement.

In today’s world, the expectation for a connected experience, both online and off, has continued to grow exponentially. It is simply no longer possible to ignore behavioral signals, channel strategy imperatives or create any aspects of an experience in a silo. As a strategy-first firm grounded in deep scientific understanding and data-driven insights, we serve as trusted partners to clients looking to create meaningful audience engagement in which content is accessible, immersive and likely to create behavioral change. Our experienced engagement strategy team understands how to grab the attention of a target audience, harness it into brand experiences and drive conversion against specific client goals. Media plans match specific tactics and outlets to client objectives through a multi-faceted planning process that includes identification and evaluation of relevant media channels, outlets, tactics, media partner relationships and performance-based tactic selections.