Digital Dose: Exploring Bluesky and Chrome’s New Horizons

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team.

In this edition of Digital Dose, we’re diving into Bluesky’s soar to the top and its surge of new users who have grown weary of X (let’s face it, X gives us all the anxiety of experiencing a delayed flight at this point) and how Google’s potential sale of Chrome could alter the advertising landscape.

Bluesky Takes Flight

The newest social media platform to experience a growth spurt is generating a lot of buzz in the scientific community. Get up to speed on this potential alternative to X. Read More.

Why it matters: From widespread negativity to openly downranking posts that include external links, X just isn’t what it used to be. We’ve been keeping a close eye on Bluesky and we’re seeing some key health and science stakeholders and journalists establish a presence. Time will tell if Bluesky is the new Twitter/X, but for now we recommend grabbing your brand’s handle—if only to make sure no one else establishes an account in your name.

What Google Chrome’s Potential Sale Means for the Future of Advertising

Google’s potential sale of Chrome could reshape digital advertising, creating challenges but also offering opportunities for innovation and growth. Get the scoop on how this could impact the digital advertising ecosystem. Read More.

Why it matters: Google Chrome’s integration with Google’s advertising ecosystem is key to its dominance in search engine marketing (SEM), representing over 14% of total media spend. A potential spin-off of Chrome could disrupt this ecosystem, pushing marketers to diversify strategies and consider alternatives like Bing or retail media networks such as Amazon and Walmart. These networks, known for their measurable ROI and cost-efficiency, are well-positioned to absorb displaced ad dollars, even as rising costs and regulatory pressures reshape the social media landscape. While such a shift presents challenges, it also opens the door for brands to innovate and embrace more flexible, data-driven strategies.

Interested in more? Don’t miss these additional digital headlines:

7 Top Campaigns from 2024 and the Tactics That Drove Success [MarketingDive]

Where Each of the Big Social Platforms Stand on External Links [Social Media Today]

The FTC Casts Shade on Data Clean Room Privacy Promises [AdMonsters]

Lawmakers Are Poking Holes in Pharma’s Favorite New Way to Market Medicines [Endpoints]

Have questions or comments on the content of this blog?Email Innovation@SpectrumScience.com