Digital Dose: Google and Reddit’s Latest Partnership and Tips for Engaging Gen Z on LinkedIn

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team.

In this edition, we’re diving into Google and Reddit’s latest partnership and tips for engaging Gen Z on LinkedIn.

Google Announces an Expanded Partnership with Reddit

People often use Google to search for helpful content on Reddit – for product recommendations, travel advice, gaming tips and more. As a result, Google is developing ways to make this process easier and more accessible to users. In addition to a Cloud partnership that enables Reddit to integrate new AI-powered capabilities using Vertex AI, Google also now has access to Reddit’s Data API. Read more.

Why it matters: This integration benefits both Google’s Search engine and Reddit. The move will help boost awareness of the Reddit forums, which explore diverse, niche topics. As consumers continue to seek recommendations and opinions from Reddit, the platform’s growth is something to keep an eye on.

How to Reach and Engage Gen Z on LinkedIn

LinkedIn shares their latest data on Gen Z’s thoughts toward the platform, how they use the platform, their commitment to their careers and industries, content that resonates and more to help inform companies’ marketing efforts. Read more.

Why it matters: As the fastest-growing global audience demographic on LinkedIn, it’s imperative to understand how to reach Gen Z'ers on LinkedIn. Understanding trends on how this audience uses the platform and the content they engage with can help inform companies’ content strategies, messaging, creative approach, and more.

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