Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team.
In this edition of Digital Dose, we’re diving into how pharma ads improve patient understanding of disease states and how to use video content on LinkedIn to make an impact.
Physicians Report Pharma Ads Improve Patient Understanding of Health Conditions
A recent study by IPG Mediabrands and DeepIntent reveals that over 90% of doctors believe pharmaceutical ads improve patient awareness of health conditions and treatment options, with 63% of patients learning about new medications through these ads. More than half of patients reported that pharma ads helped them discover new health conditions and manage their care better, with diverse and younger populations especially receptive to these messages. Read More.
Why it matters: Pharma ads are seen as valuable in educating patients about health conditions and treatments, enabling more informed conversations with doctors and improving proactive health management. This shift represents a new opportunity for pharma marketers to tailor their messaging to diverse and younger audiences, addressing gaps in awareness while navigating a complex regulatory and media landscape.
LinkedIn Shares Tips for How to Stand Out with Video Content
LinkedIn has shared tips and insights for using video on the platform, breaking down the best ways to capture the five strongest and most relevant video frameworks: sharing career tips and work lessons, commenting on industry news and trends, sharing professional news, taking viewers behind the scenes, and breaking down company news. Read More.
Why it matters: Video is a key element of LinkedIn content, with LinkedIn recently reporting that “immersive video views” increased 6x quarter-over-quarter, while total video viewership in the app is up 36% year-over-year. Using video content strategically on LinkedIn can expand and enhance engagement by creating a hub for content that tells a cohesive brand story by highlighting personal connections to the work among employees, and showcasing professional perspectives for the wider pharma audience.
How Consumers are Shifting to New Channels for News
In a new report, digital devices have overtaken traditional media when it comes to how users consume news. Over 50% of adults get news from social platforms at least some of the time, including 85% of those ages 18-29 who prefer digital sources. Read More.
Why it matters: Media outlets are considering which platforms to prioritize and which methods of delivery garner the highest success rates. With Meta platforms de-emphasizing news, platforms such as TikTok have taken off as a publishing resource, and messaging platform WhatsApp could see a similar rise in broadcasting opportunities due to the new Channels feature.
Interested in more? Don’t miss these additional digital headlines:
Hootsuite shares 2025 social media trend predictions [Hootsuite]
Google Hits Pause on Cookie Ban—but the Industry’s Moving On [AdMonsters]
ChatGPT search has officially launched [MM+M]
Instagram Platform Updates [Meta]
Australia plans to ban social media for under 16s [CNBC]
TikTok Joins Forces with WHO for Mental Health Initiative [TikTok]
What is Bluesky? Everything to know about the X competitor. [TechCrunch]
Have questions or comments on the content of this blog? Email Innovation@SpectrumScience.com