Digital Dose: YouTube’s AI Tool for Creators and LinkedIn’s Enhanced B2B Advertising Options

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team.

In this edition of Digital Dose, we’re diving into YouTube’s latest creator tool and new LinkedIn B2B advertising options.

YouTube rolls out AI-driven “Ideas and Outlines” to creators

To assist creators in developing video content, YouTube is releasing a new AI-driven tool called “Ideas and Outlines” which will surface which topics users are interested in and help to formulate ideas for video content. Creators can plug in a topic and instruct the platform to create a bullet-point outline of a video. Read More.

Why it matters: As YouTube fights to keep up with other Creator-centric platforms like TikTok and Instagram, it makes sense they would find means to make content creation easier for users. Using AI to get the creative process started may be just the push creators need to get started on their next YouTube upload.

LinkedIn rolls out new B2B advertising options

LinkedIn is testing the ability to promote short-form video ads along trusted publisher content from the likes of Barron’s, Bloomberg, Business Insider, Forbes and more with a new offering called the Wire Program. Ads will run ahead of the publisher’s video content in their LinkedIn feed, which measures 99% brand-safe. LinkedIn is also exploring expanded AI capabilities for campaign creation. Read More.

Why it matters: Aligning your brand’s message to publisher content could support recall when it’s time to for a B2B buyer to make a purchasing decision. With proven brand safety and new AI-assisted campaign creation functionality, the Wire Program could be a strong addition to your LinkedIn advertising strategy.

Interested in more? Don’t miss these additional digital headlines:

• Report shows Pinterest drives more total attention than other apps [Pinterest]
• Leveraging Google AI for creative asset generation and performance at scale [Google]
• Instagram tests unskippable in-feed video ads [Social Media Today]
• Facebook reveals new plan to woo Gen Z users back to the platform [Mashable]
• Instagram Tests Text Overlays and Image Formatting Within Carousel Posts [Social Media Today]

Have questions or comments on the content of this blog? Email Innovation@SpectrumScience.com