On October 14, 2024, close to 40 leaders from around the globe gathered in Milan, Italy, for the Global Health Marketing & Communications (GHMC) Annual General Meeting (AGM). Established by Spectrum Science in 2001, GHMC is the world’s largest network of independent agencies whose purpose is to work together to solve client's greatest global challenges.
This year’s AGM brought together partners from 15 countries, unified by a shared vision: strengthening GHMC’s capabilities to deliver seamless, innovative and impactful solutions for our clients at global, regional and local levels. The power of connecting face-to-face each year lies in fostering our collaboration and sustaining our bond—a unique “secret sauce” that drives excellence for our clients.
Over the three days, GHMC’s agenda centered around:
- Advancing unified global and regional strategies that better serve our clients’ objectives.
- Identifying forward-thinking approaches to meet the evolving demands of the healthcare marketing and communications landscape.
- Sharing insights on industry trends, including how artificial intelligence is reshaping opportunities for our clients and our agencies.
This year’s theme, La Dolce GHMC: 17 Partners, One Family, captured the essence of our network—an authentic connection that truly differentiates GHMC from other networks. Alongside productive discussions, the event was filled with camaraderie, memorable moments, and, of course, a taste of Milan’s finest Italian cuisine.
While Milan served as an important touchpoint, our collaboration goes beyond any single gathering. The insights shared at this AGM equip us with a broader perspective on global and regional needs, enhancing our ability to support clients in every therapeutic area, no matter their location.
Stay connected with our GHMC partners and explore the results of our latest collaboration here.
To learn how Spectrum’s robust global network can support your brand and strategic objectives, reach out to us today.
About Global Health Marketing & Communications (GHMC)
GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-driven experiences that drive meaningful global change. With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, from patient engagement to advertising to clinical trial recruitment, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries. For more information, visit GHMCNetwork.com.