Jonathan Wilson is no stranger to serendipity. Upon graduating from University of Leicester with a BS in molecular biology, and faced with the prospect of years of study to get a PhD, Jonathan decided to explore a career in finance. After interviewing for an account executive position, he was shocked to find out that he had applied for and been offered a job with a PR firm. Lured by the promise of photo shoots and expensed dinners (it was the 90s after all), he took the job and has never looked back.
As CEO of Spectrum, Jonathan leads an enterprising team of global science communications experts with his unique mix of skill, experience and an eye to the future. Jonathan expanded Spectrum’s traditional PR brand into a global powerhouse of integrated science and healthcare storytelling. He’s known for engendering incredible loyalty, in large part because he gives his teams the space they need to succeed, ultimately allowing them to own and shape the direction of Spectrum with him. It’s for this reason that Spectrum is able to meet the incredibly diverse and nuanced needs of its clients, who he continues to consult with to develop and amplify science-driven conversations around the globe. Prior to Spectrum, Jonathan served as a trusted senior counselor to some of the world’s top pharmaceutical brands.
Jonathan lives in the Washington, DC area with his wife Suzie, their three children and his ever-growing collection of vintage medical artifacts.
As Spectrum President, Michelle Gross drives and ensures the proper execution of strategy, innovation, creative and engagement for all clients. Previously as Managing Director, she was responsible for the New York City office and led the biopharma team, both of which she helped build from the ground up to reflect Spectrum’s interwoven and interdisciplinary approach.
Michelle combines extensive professional experience with a deep personal commitment to healthcare communications. She has a broad range of experience across multiple therapeutic areas, including cardiovascular health, neuroscience, immunology, diabetes and oncology—an area of particular interest. She instills in her teams the importance of building relationships and becoming an invaluable partner to clients.
Michelle graduated from Lehigh University with a bachelor’s degree in behavioral neuroscience. She likes spending time with family and friends, as well as enjoying good food and conversation.
Rob Oquendo is Spectrum’s marketing futurist, charged with offering cutting-edge service to clients by innovating across the entire agency—with a focus on the channels that we execute our programs through to reach our audiences—and developing new products. Rob built and launched our Galileo6 platform and leads Spectrum’s intermedia capabilities. He has been immersed in understanding the digital space for more than 25 years and has been a competitive team athlete for longer than he cares to admit. By combining his passions for both technology and teamwork, Rob has become a recognized expert in building global teams that provide strategic direction and drive growth across all aspects of agency initiatives.
Fluent in English and Spanish, Rob received his bachelor’s degree in management information systems from Iona College. Outside of Spectrum, Rob enjoys doing what makes him great at his job: keeping up with the latest digital and creative tools, trends and insights and following his favorite sports teams when he’s not spending time with his wife and sons.
Justin Rubin has been behind the creation of award-winning healthcare campaigns for nearly 20 years. His extensive experience has impacted the life cycles of countless brands across a multitude of channels and categories, including hematology, infectious disease, urology, respiratory, pain management, endocrinology and ophthalmology. He is an expert in telling the stories of complex portfolios, both elevating the brands within a portfolio and transforming them into something greater than the sum of their parts. When Justin isn’t pushing healthcare in new directions, he can be found caring for his ever expanding guitar collection, wife, daughters and dogs Scruffy and Cookie—although not in this order.
Justin received his bachelor’s degree in journalism and business from Indiana University Bloomington.
As Spectrum’s Chief Strategy Officer, Michelle Strier ensures a strategy-first mindset is infused into everything we do, helping clients find ownable positioning, get ahead of issues, drive meaningful conversations and achieve their business goals. In her previous role as Executive Vice President leading our biotech practice, she was responsible for shaping and growing a unique offering focused on creating strong, collaborative relationships with our biotech clients and building teams to meet their specific, cross-functional needs.
Michelle has a broad range of experience across therapeutic areas and is passionate about empowering health and wellness. Having worked remotely from Tucson, Arizona for the last 12 years, Michelle has become an advocate at the agency for a flexible work environment that prizes accountability and personal responsibility as the key to both a deeply fulfilling career and a joyful life outside of work.
Michelle earned her BA in literature and rhetoric from Binghamton University. In her spare time, she enjoys cooking, entertaining and spending time with her friends and family. She has a particular personal interest in the science of happiness and is passionate about its role in improving physical and mental wellness.
Tim Goddard is an experienced healthcare communications counselor, dedicated to building teams and solutions that help innovative companies translate their work into engaging and motivating messaging for diverse stakeholders around the world. Having held agency leadership positions across New York, London and Singapore, he brings a deep understanding of the unique needs and challenges with global, regional and US communications.
In his role as President of Global Health Marketing & Communications (GHMC), Tim leads the world’s largest independent health and science communications agency partnership worldwide. He works hand-in-hand with independent agency owners all over the world, overseeing the network’s expansion and business development, while guiding global teams in achieving sustained results for some of the world’s leading healthcare companies.
A big believer in the power of insights and analytics to drive and measure behavior-change campaigns, Tim established Spectrum’s Insights and Planning group, as well as the agency’s patient recruitment offering for clinical trials.
Tim is a graduate of Boston College’s Wallace E. Carroll School of Management where he graduated with a BS in marketing. When not circling the globe for work, he enjoys spending time with his wife, kids and dog, and—you guessed it—traveling.
Andrea brings more than 30 years of experience to her role as Chief Human Resources Officer. What sets her apart is her commitment to establishing a culture-first, “best in class” strategic talent organization.
In her role, Andrea is responsible for overseeing Spectrum’s talent strategy and execution, including developing and driving culture building initiatives, talent acquisition, learning and development, legal compliance and compensation and benefits. She has a proven track record of consistently delivering results and maintaining an employee-centric culture.
Prior to joining Spectrum, Andrea spent 12 years at Syneos Health Communications (previously inVentiv Health Communications) as Chief Talent Officer where she successfully navigated two mergers while maintaining an inclusive and optimistic culture.
Andrea graduated from the University of Buffalo with a bachelor's degree in communications; she has also completed an Effective Negotiating course at Harvard University. Andrea lives in Manhattan and loves to spend time with her family.
Dan Zaret leads Operations and Finance for Spectrum, where he is charged with managing Spectrum’s business planning and processes. His past senior leadership roles with Weber Shandwick and Syneos Health, in both the U.S. and Europe, have helped Dan develop a strong global perspective on agency management. Dan is focused on supporting the strategic evolution of Spectrum’s marketing communications capabilities, bringing to bear his experience working at agencies in advertising, media, PR, medical communications, research and branding.
Dan graduated from the University of Michigan’s Ross School of Business with a degree in finance and accounting. He resides in New York City with his wife and son. Outside of work, he can be found on the Little League baseball fields of the city, coaching kids on the finer points of America’s pastime.