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The Pharmaceutical Industry Is in a Global Innovation Recession. This Is How to Get Out of It: Think ‘Glocal’.

In a world where uncertainty demands change, the life sciences industry must adapt. At Spectrum Science, our 'Glocal' approach combines global expertise with local insights, ensuring that innovations reach those who need them most. Read more from Chris Bath, Managing Director at Aurora Communications, in our latest blog.

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A Joyful Celebration of Pets at Spectrum Science

During the month of September, Spectrum Science celebrated our second annual Pet-Tember, a month-long celebration of our furry friends who bring us joy and love every day.

Honoring Suicide Prevention Month This September

September is Suicide Prevention Month, and as the month comes to a close, we want to emphasize our support for combatting this alarming trend and encouraging more people to play a role in saving lives.

Canada’s Healthcare at a Crossroads: Privatization, Public Access, and the Future of Care

Read the latest from our GHMC Canadian partner, energiPR, on the evolving state of the Canadian health system.

National Voter Registration Day: Ensure Your Voice is Heard—Register to Vote Now!

September 17 marks National Voter Registration Day—a crucial reminder that your voice is vital in shaping our democracy.

Digital Dose: Google’s Monopoly Trials, Brazil’s X Ban and Podcast Audience Quality

Curious about the latest digital trends? Our Spectrum Science Innovation Team has you covered! In this edition of Digital Dose, we’re breaking down Google’s latest monopoly trial, the rise of Bluesky and Threads after Brazil’s X ban, and why podcast advertisers are chasing quality over quantity.

A Page-by-Page Summer Reading Challenge

Learn more about our Summer Reading Challenge and what books our Spectrumites recommend.

Celebrating Women's Equality Day and the Fight for Women's Health

On Women's Equality Day, Michelle Strier, Chief Strategy Officer, explains the critical role of voting in this year's election to continue to expand research around women's health.

Digital Dose: FTC's New Rules on Fake Reviews and Google's Privacy Pivot

The digital landscape is always changing. Stay up-to date on all of the most important updates with the Digital Dose. This edition covers updates from the FTC and Google that will help you adapt and thrive.

Award-Winning Impact: Spectrum Science’s Recognition Across Multiple Platforms

Success is best measured by the milestones we achieve and the recognition we receive in conjunction with our fearless clients. Spectrum Science is proud to announce our recent nominations at the MM+M, Creative Floor and PM360 Trailblazer awards.

Digital Dose: Lead Generation Ads and Influencer Faux Pas – What You Need to Know

In this edition of Digital Dose, we’re diving into Reddit’s new ad format and the FDA’s flag on pharmaceutical company Kaléo’s sponsored Instagram post with Brittany Mahomes.

Transforming HCP and Consumer Engagement: Insights From the Media Post Insider Summit

Ilona Ritoch, SVP of Media Strategy, explored groundbreaking strategies in HCP and consumer marketing. From fostering patient-centricity to innovative campaigns, the summit showcased the future of our industry. Discover how these insights can transform your marketing efforts.

Breaking the Spell of Bad Creative: Four Ways to Achieve Credible Creativity in Healthcare Advertising

Transforming healthcare advertising starts with authentic, emotional storytelling and creative innovation. At the Media Post Insider Summit, our Chief Creative Officer, Justin Rubin, shared insights on breaking free from outdated constraints. Discover four key takeaways to elevate your creative strategies and connect meaningfully with your audience.