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Digital Dose: LinkedIn’s New Media Planning API and a New Trending Topics Feature on Threads
Explore the latest in digital marketing by reading our newest Digital Dose blog! Discover how LinkedIn's new Media Planning API is reshaping campaign planning for marketers and the newest updates to Meta’s Threads app.
A New Way of Thinking About Patient Activation
Breaking ground in healthcare innovation! Our European colleagues at Aurora, a Spectrum Science Company, unveil "All for Activation," a revolutionary approach transforming chronic illness management.
Spectrum Science Acquires Continuum Clinical, Amplifying Patient Recruitment Capabilities
Combined businesses unlock significant opportunity for clients with strategic, differentiated clinical trial recruitment, engagement and retention approaches, along with compelling creative solutions and best-in-class analytics.
Digital Dose: ByteDance New AI Model and Navigating a Cookieless World
The latest edition of Digital Dose covers ByteDance's AI marvel, StreamVoice, allowing real-time voice transformations. Plus, unravel the impact of Google's cookie depreciation trial on ad monetization.
Attending HLTH 2024: Where Networking, Brand Boosting and Cool Collide
Looking to connect with industry leaders and showcase your brand’s expertise? Steve Atkinson was among the attendees who discovered why HLTH was the place to be last year!
J.P. Morgan Healthcare Conference 2024: Unity and Hope Amid Industry Challenges
Explore Lisa Rodriguez’s reflections on the 42nd J.P. Morgan Healthcare Conference in our latest blog. Amidst 2023's challenges, she uncovers the tangible unity and hope driving healthcare forward.
Inclusivity in Clinical Trials: Overcoming Barriers to Enrollment
Embracing diversity in clinical trials is essential for true healthcare equity. Our research uncovers challenges faced by underrepresented communities and how to address inequalities.
Digital Dose: Disablement of Third-Party Cookie Tracking and X’s 2024 Development Plan
In this edition of Digital Dose, we’re diving into Google’s disablement of third-party cookie tracking for its 30 million Chrome product users and X’s recently released 2024 development plan.
Spectrum Leaders Give 2024 Predictions for MM+M
As an MM+M Agency 100 honoree, our leaders shared their 2024 predictions for the medical marketing industry—ranging from AI's impact on creativity to adapting to economic constraints.
Prioritizing Your Mental Elf in 2024
Laughter can be the best medicine, especially for your mental health! Explore our Mental Elf campaign featuring a festive journey through New York City, custom GIPHYs and tips to keep you smiling all year long.
Spectrum’s Fellowship Program
Dive into Spectrum’s Fellowship Program with insights from our 2024 class. From immersive teaching sessions to the thrilling capstone pitch competition.
Top 5 Blogs of 2023: A Year in Review
Reflecting on an incredible year at Spectrum! From strategic partnerships to industry trends to impactful stories, we've covered it all. Check out our Top 5 most-read blogs of 2023.