Building Trust in an Age of Misinformation

Re_frame the Future is a video series hosted by our colleagues at Aurora, a Spectrum Science company, that publishes insightful interviews with change-makers across the health landscape.

In the latest episode, Chris Bath and Joe Balfour sit down with Jill Pearcy from The Association of the British Pharmaceutical Industry (ABPI) to tackle the pressing issue of misinformation within the pharmaceutical industry. Over the past three years, the ABPI has diligently tracked public opinion, witnessing a rise in both familiarity and trust following the pandemic. However, this increased attention also brought with it a surge in misinformation.

Learn more about how the industry can navigate these challenges and continue to build trust with the public. Watch the full discussion here.