Spectrum Science on Tech's Role in Minimizing the Health Equity Gap
Muse: How does your agency collaborate with healthcare professionals, organizations, or stakeholders to advance health equity and reduce health disparities?

Spectrum Science: At Spectrum, we actively work to infuse diversity, equity and inclusion (DE&I) into our ways of working—internally and for our clients. We understand how embracing diverse perspectives on our internal teams strengthens our ability to counsel clients and ultimately better the lives of healthcare professionals and patients. That's why we've equipped our teams with individuals from different backgrounds and we continue to work with DE&I experts to evaluate client campaigns and projects with diverse target audiences.

As communicators in healthcare, we have a tremendous opportunity and responsibility to address the health equity gap. Our strength lies in strategic, empathetic and compelling storytelling where people can see themselves and feel they belong. From education to authentic engagement and restoring trust, we can reach underrepresented communities, develop communications materials that resonate with diverse audiences, raise awareness on disease states impacting population groups and use communications channels and sticky creative that will reach audiences.

For example, Spectrum recently developed a psoriasis campaign for a client, which aimed to show how the disease shows up differently for people of color and largely misdiagnosed populations. In the past, we've also tapped influencers or notable individuals with a connection to a specific disease to whom the patient population trusts—such as Debbie Allen and Shaquille O'Neal.

Additionally, Spectrum's DE&I Council and Corporate Social Responsibility committee aim to reduce health inequalities through volunteering, educational and awareness campaigns, donations and internal initiatives.

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