As the year draws to a close, we'd like to reflect on some of our accomplishments from 2023. We gained a new strategic investment partner Knox Lane and were named Healthcare Agency of the Year. We raised awareness of important health equity issues and acquired new talent and expertise from CrowdPharm and Hot Iron Health. Despite this busy year, we’ve managed to keep tabs on a wide range of relevant industry topics; here is a look back at our top five most-read posts of 2023.
1. A Healthcare Marketer’s Guide to Google’s Search Generative Experience
In 2023, generative artificial intelligence rapidly integrated across sectors as an indispensable tool. To address the dramatic shift, we published an informative article about Google's emerging search generative experience for healthcare and digital marketers, and how it impacts them.
2. How Getting Gender-Affirming Care Expanded My Perspective
For Transgender Awareness Week, we were honored to have one of our own, Emma Waters, share their transformative story of receiving gender-affirming care and exploring the current state of LGBTQ+ regulations in healthcare. Emma gives us a firsthand look at the realities and disparities that exists for transgender, nonbinary and gender-nonconforming youth to receive lifesaving medical treatments.
3. How to Captivate the Curious Consumer With Science Storytelling
At Spectrum, we live and breathe science, but how can we use this strength to appeal to the average consumer? Our consumer science team explains how brands must adapt to consumers’ growing interest in their product details by incorporating strong scientific evidence. By creating a balance of emotion and scientific evidence, stories can connect with audiences’ hearts and minds.
4. Spectrum’s Sabbatical Series: Adventures in Oxford, Highlands and Family Bonds
While Spectrum's sabbatical benefit has been a longstanding perk for employees, we've launched a brand new series featuring their well-deserved adventures.
As an MM+M Agency 100 honoree, we are grateful for the recognition as well as the opportunity to raise awareness of an important cause that affects communities across the country. This year, we featured the horrifying realities of gun violence across the United States by designing a T-shirt that acknowledged every mass shooting in the country at the time of publication and directed audiences to various venues to support the cause.
As we welcome 2024, we'll continue these important conversations and introduce new topics and trends that are relevant to our industry. Stay tuned for more inclusive and informative content to come, with wishes for a safe, healthy and bright 2024 from our team.